Pick an industry and identify four companies in the industry that pursue one of the four main business-level strategies (low-cost, focused low-cost, and so on)

Low-Cost Strategy

Driving the organization's total costs down below the total costs of rivals.

Differentiation

Distinguishing an organization's products from the products of competitors on dimensions such as product design, quality, or after-sales service.

"Stuck in the Middle"Attempting to simultaneously pursue both a low cost strategy and a differentiation strategy. Difficult to achieve low cost with the added costs of differentiation

Focused Low-CostServing only one segment of the overall market and trying to be the lowest-cost organization serving that segment.

Focused Differentiation Serving only one segment of the overall market and trying to be the most differentiated organization serving that segment.