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Pick an advertisement of your choice and analyze it, based on the following criteria.

• What are the customers' needs that the ad is trying to meet?

• Discuss 2 elements of the company's micro-environment.

• Discuss 2 elements of the micro-environment that, in your opinion, are the most influential on the company's business.

• What are the cultural considerations that you found in the ad?

You can pick an ad from a magazine, newspaper, TV, You Tube, or on a website. Make sure that you include the URL address of the website.

Additional Requirement

This type of problem is based on the Marketing and it deals with analysis of advertising. Advertising plays a major role in motivating customers to buy your product and at the same time, it gives out information about the product. In this case, an example of Sticky Ad posters of Coca Cola introduced in April 2009 in Paris, France has been taken and analyzed.

Word limit 1100

 

Marketing Management, Management Studies

  • Category:- Marketing Management
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