Pick a unique product/service to write a persuasive message about (be creative). Sell the product/service to your employer and the end consumer.

Part I: Write a message to persuade your boss to approve capital resources (i.e. money for staff, equipment, facilities, etc,) for the unique product/service.

Select the appropriate channel for delivering your message based on context, audience, and purpose. Explain why you selected this particular channel.

Part II: Write a sales pitch to the end consumer to sell your unique product/service.

Select the appropriate channel for delivering your message based on context, audience, and purpose. Explain why you selected this particular channel.