Pick a company or organization if possible the organization or company for which you work. If you select to write about a company other than your employer gratify make sure it is one that has easily accessible information. Define what is the organization? Explain what is its primary business or services? Tell us about the industry as well as its competition. What is the organizational mission and purpose of the organization that you selected? How would you distinguish the organizational culture? Explain what are the primary strategic objectives or long range plans for the organization?