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Philip Morris Companies reported testing a microelectronic cigarette holder that eliminates all smoke except that inhaled by the smoker. Cost is approximately $50 per unit and cost $200 million to develop. Device name is the Accord. 90% of second hand smoke will be eliminated. It comes with a rechargeable battery. It takes 30-min to charge the battery. Supporters of this produce say it will be welcomed by smokers who currently refrain from smoking inside homes or cars for the sake of non smoking family members.

Critics claim that the Accord will simply reinforce addiction to cigarettes. Children might be encouraged to smoke because the Accord would enable them to hide smoking from their parents. Philip Morris claims the device has a locking device for parents. Imagine that it is several years ago and you have just received your engineering degree. You are searching for your first job and Philip Morris interviews you about a position in the research department of the Accord.

Would you have any reservations about accepting such a position?

If you have some reservations would that fact that this job pays $10,000 more a year than any other offer have convinced you to take the Philip Morris offer?

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92582437

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