Petty and cacioppos elaboration likelihood model elm, Ask an Expert

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Petty and Cacioppo's Elaboration Likelihood Model (ELM) provides a useful explanation of how persuasion operates.

Locate an advertisement that is an example of the ELM Model. Make sure you include a copy of the advertisement with this assignment.

Explain why you believe this advertisement embodies the ELM Model and its two routes. ( MIN. 250 WORDS)

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