Persuasive Message-Business Communication Training

Scenario:

You are a manager at a regional office of a mid-large sized technology company, called NanoSmart Technologies. You have noted that several of your colleagues in your regional office struggle with professional business communication and you believe that their lack of professionalism is costing the company valuable business.

To collect data, you decide to personally mentor two of your fellow team membersin professional business communication, measuring sales results before and after your intervention. To your delight, each team member increased sales by 10% in one month. You cannot allocate enough time to personally mentor everyone in the office, but you believe that you might be able to convince the National Manager of NanoSmart toprovide funding to formally train 15 additional employees at your regional office.

To gettraining course cost estimates, you visit the website of a credible training organization, the American Management Association (AMA). Youselect an appropriate course and research the training costs (http://www.amanet.org/training/seminars/communication-skills-training.aspx). Once you determine the approximate amount you must request, you write a logical, yet persuasive message to convince the National Manager, Dana Buckminster, to approve and fund the training course.

You know that the budget is tight and she will not be excited about the additional upfront expense, but you firmly believe that if your colleagues were better trained in business communication, measurable benefits would be obtained. You also know that Dana will expect a price estimate and reasonable assurance that the money spent on training will produce tangible benefits.

For more information on the American Management Association visit: http://www.amanet.org/

Your assignment: Use the AIDA model, and provide a persuasive argument to convince the National Manager to allocate the necessary funding to train 15 employees in business communication at your regional office.

Write an email or a block style letterwith your request.You should address your correspondence to Dana Buckminster, the National Manager at NanoSmart Technologies. You may develop additional contact information and scenario details as needed.