Persuasive Communication Presentation

4-6 SLIDE presentation

Consider the social issue identified by your Learning Team during Week 3 of this class.

Identify your target audience, and highlight their key characteristics and concerns.

Develop a campaign to persuade the public to adopt the solutions that you identified during Week 3. (You may modify the solutions that you proposed during Week 3, if you wish).

Select the most appropriate media tools to persuade your intended audience to accept your proposed solution to your chosen social issue. Possible tools include a political campaign, a city council proposal, an editorial article, a commercial, a radio-style podcast, a comprehensive political pamphlet, an interactive game, a website, and so forth. Focus on creativity and on solid persuasive technique.

Create a presentation to summarize your campaign. Include the following in your presentation:

• Consideration of possible reasons your audience might reject your ideas.
• A discussion of ways to overcome these anticipated audience objections.