Perform a SWOT analysis of the company you would like to launch OR select any established company and perform a SWOT analysis. Having identified the company's external opportunities and threats and its internal strengths and weaknesses, you need to consider what your findings mean. That is, you need to balance strengths and weaknesses against opportunities and threats. Is the company in an overall strong competitive position? Can it continue to pursue its current business- or corporate-level strategy profitably? What can the company do to turn weaknesses into strengths and threats into opportunities? Can it develop new functional, business, or corporate strategies to accomplish this change? P.S Use APA format for citations and include a reference list.