Peer-Reviewed Research Article Discussion and Summary All team members must actively participate in this assignment to earn/receive credit. Each member of the team must submit evidence they have contributed to the learning team assignment. As part of the deliverable submission process, students must provide their signature verifying they contributed to the learning team deliverable while adhering to the Code of Academic Integrity. By including all team member names on the title page, everyone on the team is agreeing that all members participated in the production of this paper.

The article must discuss at least one of this week's topics, which include: Design effective marketing communications - what is involved in creating a marketing communications plan? What elements must be included and why?

Determine branding strategies - What are the branding strategies that companies and use and why is it important to understand branding strategies? Determine customer loyalty strategies - are customer loyalty strategies and why do companies need to develop and implement customer loyalty programs?

How can companies benefit from these programs? Make sure proper APA formatting is used and the article is cited and references correctly in your paper. You should have a title page and a reference page. Students' grades will also be correlated to the discussion and insight that is shared by each team member in his/her learning team.