Part

QUESTION 1

a) Explain the non-monetary costs that tourists may experience when purchasing a service/product

b) Elaborate on five pricing strategies that you believe are most appropriate for tourism organisations. Support your answer with relevant examples

QUESTION 2

a) Explain the importance of setting clear objectives in marketing research

b) Identify a type of marketing research which you have recently conducted and elaborate how the findings of this research can be helpful to assist the organization in which the research was conducted

c) Justify your choice of research methods for the above research conducted

QUESTION 3

Integrated marketing communications is crucial so that the customer receives unified messages and promises regarding the tourism experience. Discuss this statement in the context of destination marketing

QUESTION 4

a) Explain the importance branding for a tourism organisation

b) Elaborate on the Ansoff model and discuss its importance in strategic marketing planning

QUESTION 5

Discuss the potential and challenges of using electronic channels to market your products/services

Part B

QUESTION 1

a) Explain why it is important for tourism/ hospitality organisations to practice integrated marketing communications

b) Discuss the strengths and weaknesses of three types of marketing communications

QUESTION 2

a) Identify a type of marketing research which you have recently conducted in a tourism or hospitality organisation and discuss the usefulness of your findings

b) Explain the type/s of research method/s used for the above and justify your choice

QUESTION 3

Identify a tourism or hospitality organisation to discuss the following

a) the non-monetary costs that customers may experience when purchasing the service. Use examples to support your answer

b) four pricing strategies that are used by the above organisation. Support your answer with relevant examples

QUESTION 4

Marketers often employ strategic models and tools to take marketing decisions. With the use of examples, discuss the effectiveness of using strategic analytical tools for marketing purposes

QUESTION 5

The internet has dramatically changed the tourism industry. Examine the advantages and disadvantages of using the internet to market a tourism destination