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Part A:

http://www.viralblog.com/wp-content/uploads/2010/01/TCCC-Online-Social-Media-Principles-12-2009.pdf

http://www.bakerdstreamingvid.com/publications/Baker_Daniels_Social-Media-Policy.pdf

Read the above two social media policies from two different companies then answer the question,

We all know that our personal and professional lives are blurring. Do these policies address that fact? Comment on each and be specific as to how they do or do not.

Part B:

http://drakedirect.blogspot.com/2012/11/learn-from-nyc-marathons-pr-disaster.html

Read the blog about the social media disaster that occured after the Mayor of NYC announced the NYC Marathon would go off as planned dispite the devastating effect of hurricane Sandy. Answer each of the following questions:

Do you think they should have seen this coming?

Do you agree with the author that the New York Road Runners probably did not have a social media disaster plan in place?

How would you have handled the situation differently to get control of it before it was too late?

Marketing Management, Management Studies

  • Category:- Marketing Management
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