Part one:
Why is it so important to tell a story in a sponsor's activation platform? Honda's activation efforts with Little League detailed in this video are exemplary for reaching this target market. Find another example in sport marketing partnership, sponsorship and activation that you believe is as strong as Honda's activation efforts. What makes it so good? What could be improved? How does it reach its target market effectively? Cite your sources.
Part two:
Talk to 10 people from McKendree University (by phone, BlackBoard, in person, or any way possible) to determine the most effective way to reach them through McKendree athletics. After identifying the best method, determine how our athletics department should attempt to communicate with students (both on Lebanon campus and as a part of our worldwide campus) about sporting events (attendance, social media following, watching live streaming) at McKendree.
Part three:
Read the article "How four sports organizations handled PR issues" (Allen, 2015). Pick one of these four issues and research it further. What would you have done if you were the VP of Public Relations for this organization? How would you have handled this PR crisis (or opportunity)? Why? What decisions do you think could have been made differently? What would you have done instead? Why?
Part four:
Review two social media platforms (choose from Facebook, Twitter, Instagram, Snapchat) of any professional sports team outside of St. Louis, and respond to what you see. What is good? What is not so good? What could be done differently? What is the personality of the accounts? Are the accounts themselves different, or does the team post the same information on Facebook as it does on Twitter? Why are there differences or similarities?
Part five:
What is the future of sport marketing? What changes do you expect to see over the course of the next five years? Over the course of the next 10 years? Why? How will fans change? How will teams respond to those fan changes? What can teams and organizations do now to prepare for these changes?
Each part should be approximately 12-15 lines long,