Part One: The Literature Review
1. Select a business dilemma or management question. To get the most out of this class, select a dilemma/question that is relevant to your current or desired job.
Ex: Social media is quite prevalent in today's society. Many organizations want to tap into the power of social media for marketing purposes. What is the most effective way to do that.... Hmmm maybe I should do some research...
2. Google searches are fine for every day questions, but how do you know the information you find it legitimate. Contrary to popular belief, just because something is posted online, doesn't mean it is accurate.
With that in mind, consult your local library or our online journal resources for peer reviewed books and journal articles to help answer your question.
Schiller library resources are located under the "Additional Resources" link on the course menu. You may find common themes in your initial search that will lead to a deeper search of like items and/or secondary resources.
3. Evaluate the value of each of the sources you selected.
4. In the real world, sometimes you will be able to stop at this stage because you will have found your answers. Other times you may have to do your own research. For this assignment and for this class, we are going to assume additional research is necessary.
For this part of the assignment please do the following:
Identify the question/dilemma (from Part Two) and at least (4) four legitimate peer reviewed sources that attempt to address your dilemma/question (Part One).
Prepare at 4-5 page literature review of your sources. Remember, a literature review is not a research paper. You are simply summarizing and synthesizing the information you collected.
It is NOT copying and pasting the information as plagiarism is a violation of University policy and will result in a 0 for this assignment.
Be sure your literature review is well organized, formatted in APA, and includes a reference page (which is NOT part of the 4-5 page count).