Part One: Article Summary

Select a journal article that addresses the importance of culture on business negotiations in foreign markets.

Prepare a summary highlighting key points relating to culture and global business. Be sure to explain in which ways culture has influenced business activities. Your summary should be approximately 250 - 300 words.

Part Two: Reflect

Select a region that a multinational organization currently operates within. Based on a recently published article from a reputable media source, describe and explain at least three potential issues related to culture experienced within the organization. You should draw on relevant information from the journal article to substantiate your discussion. For example, the content of the article may align with or challenge a theory, model or framework included within the journal. Your reflection should be approximately 400 - 500 words.