Part I

Speaking the Right Language

Getting the right message out to the right market with the right media needs to be considered in the marketing plan. With so many options available today, the media mix should incorporate traditional and new media.

Remember that the discussion takes place over two weeks and your weekly posts must be made in the specified week to earn credit.

Select a product you like and list at least three places where you found it promoted.

1. Discuss how the ad caught your attention.

2. What made you notice this ad?

Since you are engaging in research, be sure to cite and reference the source(s) in APA format.

Part II

Continuing with last week's product:

1. What type of appeal did the messages use to capture attention?

2. Did you or will you buy the product because of the ad? Explain why or why not.

Please do not use attachments; answers should be pasted or typed directly to the discussion board.

If you are engaging in research, be sure to cite and reference the source(s) in APA format.