Part II: SWOT Analysis

Perform a SWOT analysis for Harley-Davidson and include this information in Part II of your PowerPoint presentation.

Based on the internal analyses of the SWOT analysis, assess the functional areas, resources, capabilities, and strengths H-D possesses. Please be sure to cover the following functional areas in your assessment:

Marketing: New product development, integrated marketing planning, marketing communications, and building customer loyalty.

Operations: Quality, service, and consistent execution.

Human Resources: Hiring, training, developing talent, and performance planning. Avoided lawsuits and bad PR due to its hiring practices. Is ethical in its HR practices.

Executive Leadership: Industry knowledge and experience, vision about where the industry is heading, and strategy execution.

Supply Chain Optimization: Strategic sourcing of input, vendor management, integrated IS, and joint forecasting with suppliers.

Corporate Responsibility and Ethics: Concern for corporate citizenship and the environment. Present any potential ethical concerns as well.

Safety and Quality: How the motorcycle industry is dealing with safety and quality issues.