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PART I

• Identify CRISIS PR or BRAND PR

• Why is it interesting to you?

• This section 1-2 pages

PART II

• Find an article from a scholarly PR journal (2010-present;20~25 pages)

• Article must deal with the specific Type or Function of PR you found interesting

• Detail how and/or what significance the article added to the "Field of PR"

• Detail how and /or what significance the article added to "Your specific focus"

• Add your professional opinion/assessment of the article

• Article helpful? In what way? If not, why not? Was the article well written? Would you recommend the article to other practitioners/academics? If so, why?

• This section 2-3 pages

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