Part A:

You are to develop communication strategies and write a communication plan for your health care organization. The Communication Plan should include the following components:

Types of internal and external communication networks
Stakeholder analysis
Media methods
Tag lines, logos, photos, etc.
Letterhead, newsletters, etc.

Part B:

You are to conduct a market analysis for your health care organization and develop a marketing plan. The market analysis should address the following:

External environmental analysis
Internal environmental analysis
Strategic choice and strategic goals
SWOT analysis
How will marketing initiatives involve cross-functional team members?
How and when will marketing strategies be evaluated?

Part C:

You are to develop a community outreach plan for your health care organization. The community outreach plan should answer the following questions:

What methods will be used to engage the attention of and involve community members in the accomplishment of your organization's goals?

How will community diversity issues be addressed?