Part A
Develop a minimum 800-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.
· Situational Analysis:
o Vision , Mission, Strategic objectives, Values
o Strengths/Weaknesses
o Competitor's Strengths/Weaknesses
o Market Segments
· Product, Place/Distribution, Promotion, and Price Strategies:
o Creating a Brand Image
o Maintaining Brand Image
o Branding Concerns
o Promotion/Integrated Marketing Communication
o Advertising Strategy/Objectives
o Push and Pull
o Media Strategy
o Advertising Execution
o Public Relations/Strategies
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose . This will be incorporated into your overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines
PART B
What has Facebook done well and why haven't others copied all aspects of their marketing plan? 400 words
https://phoenix.vitalsource.com/#/books/9781323299838/id/ch21?context_token=3acbc050-bf3e-0134-aefe-704da270a608
2. Type the title "Online Marketing Fundamentals" in the Search Bar to find the video.
Watch the following tutorials from Section 1:
Building a brand strategy
Consider the following as you watch:
What are the characteristics of a successful brand strategy?
Discuss your perceptions in class/online forum.
https://newclassroom3.phoenix.edu/Blti/3/urn:apol:tenantId:831D8B107020BBEBE0400F0A32207789/urn:apol:coId:OSIRIS:50698307/urn:apol:courseOfferingActivityId:OSIRIS:50698307_2e64e183-1791-4b6b-918f-b2486f6f0822/launch
400 WORDS
What are the various methods used to make marketing communications more effective? 300 words
4. What does it mean to create campaigns that cannot be designed for a specific screen and viewing environment, but for users on the go?
How does this circumstance change the creative process and the final product?
What's the right balance between reach and device-centric innovations?
How does this varied and shifting landscape complicate measurement?
Any additional thoughts on this? 400 word
http://adage.com/article/digitalnext/mobile-a-screen-device-behavior/242024/
5. The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.
Assignment Steps
As a Learning Team choose a brand (different from the Week 3 Learning Team Assignment) and a related brand strategy.
what are the traditional media option and the new media option in terms of audience, reach, channel and content. 225 words