Part A-

1. What is a good? What are the differences between tangible and intangible products?

2. What is the difference between the core product, the actual product, and the augmented product?

3. What is the difference between a durable good and a nondurable good? What are the main differences among convenience, shopping and specialty products?

4. What is an unsought product? How do marketers make such products attractive to consumers?

5. What type of product are bought and sold in B2B markets?

Part B-

Marketing in Action Case - Real Choices at Chobani

Questions-

1. What is the decision facing Chobani?

2. What factors are important in understanding this decision situation?

3. What are the alternatives?

4. What decision(s) do you recommend?

5. What are some ways to implement your recommendation?