Part A- Advertising Appeals

Advertising is not a collection of homogeneous commercials. Each company and even different brands within the company use different advertising appeals. Humor works best for some commercials; honesty for others.
Watch television for several days and identify commercials that use the following appeals. Then decide what TV commercial shown in the last year you remember best, and which commercial irritated you the most.

1. Identify television commercials that use the following appeals.

a. Honesty:
b. Fear:
c. Emotion:
d. Sex:
e. Humor:
f. Irritation:
g. Cost-comparison:

2. What TV commercial in the last year do you remember best? Why do you remember it?

3. What is the most obnoxious or irritating or disgusting TV advertisement you have seen recently? Why do you remember it?

Part B- IDENTIFYING PRODUCT PLACEMENT

Your assignment is to watch prime-time television. Not a bad assignment, right? Watch at least two hours of prime-time programming. Try to include one drama, one comedy, and one reality program. Watch closely and try to identify brand-name products that are featured. Record the name of the program and the television channel. Then analyze the effect of the product placement and whether the placement is positive or negative.