Part 1:
This paper is a group work, and my part is Market Reaserch- SWOT analysis & Summary. The company name is Mad Greeks. I will upload the interview response with Mad Greeks' owner, and also plz do more reasserch about this company and analyze. Total 2-3 pages.
Part 2:
Please do the presentation slides. The content is about what you write in the part one, so maybe 5-6 slides about this company's SWOT analysis and summary.
Owner: James Lee
How did get where you are today?
He didn't start mad Greeks third owner had a previous business shut it down.
What differentiates you from the competition?
One of biggest things is our customer service, and we provide a different atmosphere, and different food.
Who is your target market?
Students and local residents 60/40 split of students and locals.
What current marketing tools do you use?
Facebook, and door to door menus work the best also word of mouth.
Social Media platforms?
We use Facebook, and we are also on yelp. Word of mouth is always been effective for us to.
Do people come here for pizza or beer?
It's a mix close to about 60/40 split depends on weekly breakdowns.
What's most popular items?
Food wise cheesesteaks, and pizza beer wise all varies we offer a seasonal rotation of beer.
What other promotions do you offer?
Just different daily specials and our beers rotating plus different coupons
What's your swot?
Weakness size limited spacing
What changes do you have planned to get more customers?
Focus on being flexible depends on what's going on in your environment keeping a flexible mindset. Being in the service industry one must be ready to adapt to changes.