Part 1:

This is a marketing question. Just pick two magazines and follow the next couple of questions. Select two magazines: One focusing on general type customers (e.g., TV Guide) and the other on specific target customers (e.g., Snowboarding). 2) Describe the magazine in terms of its target readers. 3) List 5 to 10 advertisements of both magazines and analyze the advertisements of two magazines in terms of segmentation strategy (e.g., why these companies put ads here, which company looks inappropriate, what other companies might consider ads here, etc..).

Part 2

1) Choose one of the followings: Six Flags over Georgia, Aflac, Columbus State University, Delta Airline, Ford Automobile Company, American Red Cross. 2) Create an environment assessment for that company. That is, create a list of issues addressing each of the factors discussed in the textbook (social, demographic, economic, legal, competitive factors). 3) For each item on the list, identify how that company will face the challenges posed by each factor of its environment. 4) What if any adjustments to the marketing mix will need to be made?