Part 1

Select a product or service within the hospitality industry for analysis or repositioning. This will be the basis of your Marketing Plan through Week 4. Obtain facilitator approval before beginning on your project.

Write a 250 - to 300-word paper that includes the following: Company is Disney World


Provide a bird's eye view of the organization's financial performance

Part 2

Write a 350- to 700-word paper analyzing societal marketing and how it applies to the hospitality industry. Includea discussion of the similarities and the differences of societal marketing versus pure marketing. How is societal marketing different from pure marketing?