Part 1

Complete the following activities:

• Summarize your integrated marketing communication plan for your selected brand.

• Prepare a proposal which includes your advertising media plan. Include both traditional and non-traditional forms of advertising, including online. Be sure to include your social media strategy in your proposal.

• Evaluated how the media selected is matched to the media habits of the target market.

• Explain how consumer promotions should be integrated into your integrated marketing communications strategy.

• Many brands use cause marketing to promote interest in their products. Analyze how your brand can utilize cause marketing to promote brand loyalty.

• Develop a public relations plan for your brand. Discuss the key elements of the public relations strategy and provide justification.

• Submit your case study analysis in a 7- to 10-page Microsoft Word document, using APA style.

PArt 2

NOTE: Do not use any organization that is referred to in the Maintenance and Reliability chapter of your textbook to complete this assignment. Select two companies that are not mentioned in this chapter.

Identify two companies in unrelated industries that use TPM approaches to ensure reliability in the products or services that they sell, and create a report responding to the following questions:

• What are the activities that they do under their TPM programs?

• What similarities do you notice between the approaches of the two companies? What differences do you identify?

• What is the importance of reliability in a production environment?

• How does TPM relate to Total Cost of Ownership (TCO)?

• Identify any elements of the 5S approach that you see in the TPM activities of the two companies.

• Submit your report in a four- to six-page Word document, using APA style.