Part 1:

1. Brainstorm ideas as to what information a marketer and company need in order to establish a target consumer persona. Using the company: Apple. Generally, a business wants “to know who the person is, what they value, and how best to speak to them”

2. Create a company buyer persona for Apple and organize information in a point form list

Part 2:

1. Select a business that you have purchased from in the past. Conduct some research on it (e.g. its products and/or services, history, etc)

2. Depending on the business, a company should have anywhere from one to five buyer personas to represent its target audience. Create one persona using the list that you made in part 1.

3. Present a brief overview of the company you selected and the persona you created.