Part 1: Working on the Plan

Complete the following:

Assess the market attractiveness and competitive position for the product.

Create an exit strategy and guidelines for its implementation.

This section of the paper should be 3 pages in length and use research from quality college-level resources. Stay away from consultant sites on the Internet.

Part 2: Tactical Marketing Mix Strategy

Complete the following:

Develop a detailed tactical marketing mix strategy (product, price, promotion, place, and service).