Part 1: The role of marketing in organisations (300-600 words)

1.1 Describe how marketing techniques are used to market products in two organisations

1.2 Explain the limitations and constraints to marketing in business

Part 2: The use of market research and marketing planning in business

2.1 describe how one organisation of your choice uses marketing research to contribute to the development of its marketing plans

2.2 Describe the use of market research for marketing planning purposes

Part 3: How and why customer groups are targeted (150-300 words)

3.1 Explain how explain how and why groups of customers are targeted for selected products

Part 4: Developing a marketing mix

1.1 Develop a coherent marketing mix for a new product or service of your choice