Part 1: select three marketing topics from different companies whose marketing activities have recently appeared in the news. You must discuss three different marketing topics in your paper. Examples of appropriate marketing topics include (but are not limited to):

Price Products or Services Advertising/Promotion Marketing Strategy Distribution/Supply Chain Management

So, for example, you might choose to talk about 1) the price of a Nike pair of shoes, 2) a new supply chain strategy from Pepsi, and 3) a new promotion from Levis. (This is only an example; you are free to choose your companies and the related marketing topics.) Your selection of companies can come from any industry but be sure to choose companies that are interesting to you and that you want to learn more about. Remember that for this assignment your goal is to analyze the role marketing plays in each company through the lens of your chosen topics and generalize the types of decisions marketers make.

Step 2 Describe the marketing topic you have selected for each company. Be sure to state the specifics of the marketing activity. As appropriate, provide links to applicable websites in your paper and/or include references to articles or advertisements.

Step 3 Research each company. Research each company and discuss possible reasons why the company has taken the marketing action that it did.