Part 1 researching ethicsexplain how journalistic ethics, Ask an Expert

Management Studies

Part 1: Researching Ethics

Explain how journalistic ethics affects marketing public relations professionals.

Explain why building relationships with journalists is beneficial to marketers.

How does ethical behavior guide these relationships?

This section of the paper should be 2 pages and must use research from your course text and the library's full-text databases.

Part 2: Applying the Concepts

Media outlets are topic-driven. Content is based on the outlet's mission and target audiences. Being able to network with representatives of media outlets that meet the requirements of your business or client companies is an important part of the MPR process. Finding appropriate matches and working your contacts can mean quality PR placements.

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