Part 1. Research and analysis report

- Task Description

You, the participants (research group) will conduct research in response to the research brief.

Task 1

You, the participants (research group) will conduct research in response to the research brief. This will be documented after consultation with the ‘client group' and prepare a report. This will include:

• Any primary data collected.
• Any secondary data collected.
• An analysis of all the research findings.
• Any interpretations of your research findings into actual recommendations.
• Identifying areas where further research may be required or which could support the ongoing management of the communication/advertising program.

Participants should also compare the budgeted amount estimate used in the proposal to the actual amounts that were spent. You will need to keep the original timesheets of the various activities undertaken.

The use of graphs and charts to explain results will also make the report easier to read. It is recommended that this report include the following sections:

1. Cover page:

a. including names of the research project, name of the research user/organisation, and the name/s of the researcher.

2. Table of contents:

a. including all tables and graphs.

3. An executive summary:

a. it should consist of no more than one page

b. a very short summary of the whole report (including research objectives, major findings, conclusions and recommendations).

4. Background section:

a. this section should be no more than half a page

b. briefly describe the background to the report such as the research problem (this means including the background and statement of the problem).

5. Methodology:

a. the type of data that was collected eg. qualitative and/or quantitative

b. the sample used (including the size of the sample)

c. the data collection method - there are many methods so you will have to be specific.

6. Analysis section:

a. you will provide any relevant frequency tables and charts for each question. You will also include cross tabulations and perceptual (brand) maps

b. a brief summary of your critical interpretation will accompany each table.

7. Time and cost analysis - a summary of the time it took and costs incurred.

8. Your conclusions and recommendations.

a. you need to critically analyse what the results of your surveys are actually saying. This infers transferring findings from the body of your report to support your conclusions.

9. Appendices:

a. include here surveys and other forms used. Include any statistics, graphs and other data that you think your client would want to see.

(Estimated approximate length of assessment Part A: 2,000 words)

Part 2. Presentation of the report

- Task Description

You are to present the results of your research to your trainer/assessor. Your trainer/assessor is the client in this case. This may also mean presenting to all participants.

Task 1

A Microsoft PowerPoint presentation should be developed and submitted.

Time allowed for each presentation is 10 to 15 minutes and not more than 10 slides. You conciseness will be appreciated.

The main issues to be included in this presentation should be:

a. a brief outline and profile of your respondents (for example, sample size and a summary of demographics)

b. your conclusions and research findings

c. an outline of your recommendations

d. ensure your research objectives are logically still relevant