Part 1 :

Read about the Grand Strategy Selection Matrix, or GSSM.

Note: The GSSM should not be confused with the Grand Strategy Matrix (GSM) (which we will explore further in Part 2 of this Discussion (see below). (be sure that you take note of the differences in the X and Y axes of both tools).

Then, apply the Grand Strategy Selection Matrix to the company you selected (PepsiCo) discussing the rationale for your choice of:

Overcome weaknesses vs. maximize strengths; and

Direction of resources (i.e., internally vs. externally focused).

Which quadrant does your chosen company fit within? What grand strategy (or strategies) would you choose? Why? Be specific.

Part 2:

Now, apply the GSM to your organization. Is your choice of grand strategy different from the results from your use of the GSSM ? Discuss.