PART 1: INFOGRAPHIC
"Infographics are everywhere. Some love them. Some hate them. But however you feel, it's fun to learn a little bit in a short period of time. Most are made so you can quickly grasp the key concepts behind them." Read more at: 70 Tools and 4 Reasons to Make Your Own Infographics.
Making your own infographic is easier than you think. Read more at: 10 Fun tools to easily make your own infographics.
Infographics: The Good, the Bad & the Rules.
Infographic - Must include the following:
a) Company name and mission statement, slogan, or vision.
b) Location of company, size, last year's (or previous year's) revenue.
c) An example of the products or services the company provides.
d) Differentiation - what makes this company unique or different? Demonstrate the company's unique aspects.
e) Brief timeline with 4 points in time. Show change over periods of time and show 4 different points in time. Show how the company changed its products or vision, or other.
f) Links to social media and/or website. Use URLs and logos as links (if possible).
g) Include your sources of information near the bottom of the infographic in APA format. Use at least three sources (no Wikipedia).
h) Infographic should appear professional, show accurate information, demonstrate creativity, should have an adequate amount of text balanced with images.
PART 2: WORD REPORT - Use Report Template provided
Perform a PEST analysis for this company. "A PEST analysis is a business measurement tool. PEST is an acronym for Political, Economic, Social and Technological factors, which are used to assess the market for a business or organizational unit." Source: Business Balls,
What type of external environmental forces (political, legal, economic, socio-cultural, or technological) have been affecting this company?
How might changes in these external factors affect this company's marketing environment or success?
What was this company's most memorable advertisement or marketing campaign?
Describe it and give some details of why it was most memorable. How much did this company spend on this campaign OR on marketing overall last year (or previous year)?