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Part 1 - Sources of Motivation

Watch the TWZ video from Pearson Publishing located in the Learning Activity-MyLab on the left-hand navigation in this unit. (http://media.pearsoncmg.com/ph/bp/bp_video_links/2013/mgmt/ob/OBPOM2012_Motivation.html)

Then answer the following questions:

• After watching the video, highlight what the announcers say drives motivation. Do you agree or disagree? What motivates you and why? What motivational theory do you think applies to you and why?

• Use information from the assigned Reading as support within both responses.

Part 2 - This week you have learned about experimental design and the important role it plays in quality management. Thinking about your current workplace, how could experimental design be used to improve the product or service provided to your customers? If you are not currently employed, you may use a previous employer or a fictional company.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91702097

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