Part 1 - SLP

Identify a brand of your choice and explain how it relates to you. Perhaps, you and/or your family have been loyal to this brand for a large amount of time, and explain why. Perhaps, it is a brand that you wish you could buy, and explain why. etc... Whatever the reasons, you need to provide an explanation in support of your choice.

Identify and develop your experience with the brand. For those who will choose a brand that they have not yet adopted but wish they had, the experience may be made up of anticipation, desire, etc.

Discuss the brand identification elements: For instance what does the brand name evoke (e.g., Lexus conotes luxury, foreign appeal,) to you? Identify symbols associated to the brand. Then, in your opinion, how does the selected brand compare to major competitors?

Part 2 - SLP

To whom is the message targeted?

Who is the message's sender?

What encoding took place?

Describe the message itself (verbal vs. non verbal, paid vs non paid form of communication, personal vs. non personal, etc.)

Clearly identify the medium used to distribute the message (ex: TV, radio, billboard, newspapers, etc.)

How did you decode the information?

Identify the presence and nature of source(s) of noise,

What type of feedback did you give in response to the message?

Part 3 - SLP

What media are used by your organization? Are these mass media or niche media? Identify and explain.

Does your organization use print media? If so, what are the advantages for your organization of doing so? If not, would you recommend that your selected organization use print media? Why or why not?

Does your organization use broadcast media (i.e., radio and/or TV)? If so, what are the advantages for your organization of doing so?

If not, would you recommend that your selected organization use broadcast media? Why or why not?

Does your organization use out-of-home media (i.e., billboards, bus/taxi, etc.)? If so, what are the advantages for your organization of doing so? If not, would you recommend that your selected organization use out-of-home media? Why or why not?

Finally, can you detect any type of attempts at interactivity in your organization's messages?

Part 4 - SLP

Is it involved in any form of stereotyping in its communication? For instance, some brands may tend to show successful women only as being slim, Caucasian, blonde, etc. other brands may use national/racial stereotypes.

Does it target vulnerable groups such as children, the elderly, minorities, developing countries? If so, how does this reflect in their communication messages?

Does it use potentially offensive brand messages, such as sex-related images, taboo topics, subliminal advertising? If so, describe the offensive part(s) of the message and explain what, in your opinion, is offensive.