Ask Question, Ask an Expert

+61-413 786 465

info@mywordsolution.com

Ask Marketing Management Expert

Part -1:

REQUIREMENT:

The need to make intelligent, informed decisions ultimately requires an organisation to engage in research. Remember, not every decision requires research. In this assignment you are required to prepare a causal research proposal based on the following structure:

A) INTRODUCTION

i) Research Background

• Discuss the background of the research that will be conducted. The research should be in your area of interest.

ii) Problem Statement

• Identify, define and discuss the overall research problem that you wish to investigate. You may want to list and elaborate related and relevant sub-problems to support the overall problem. You must provide references from the literature (at least 5 references) to support the problems accordingly. This can be from books, journals or conference proceedings and published reports.

• Justify why these problems need to be addressed and what are the consequences of not addressing it.

iii) Research Objectives and the Scope of the Research

• What are the objectives of the proposed research? The objectives must be addressing the problem. You need to have an overall objective and between 3 to 5 specific objectives.

• What is the scope of the proposed research? The scope must be realistic and manageable within the stipulated time of the research undertaking.

B) LITERATURE REVIEW

Provide a CRITICAL REVIEW of the literature in the proposed research areas/topics. Take note that literature review is NOT just recitation of previous research. Outline the weakness of previous research (if there are any) and explain how you propose to overcome them in your research. Develop some propositions based on your preliminary findings and observations.

C) THEORETICAL FRAMEWORK

Based on the result of your preliminary findings through secondary data analyses, literature review and qualitative research draw a diagram to identify and show the relationship between the independent, dependent, moderator and/or mediator variables.

Students should use proper symbols/arrows when drawing the conceptual framework. Indicate the moderator variables and/or mediator variables if any, by properly locating their position in the diagram. (Please refer to any good academic journal for examples of how this is done).

1. How would you conceptualise variables or elements in the conceptual framework, systems architecture, conceptual model or model?

2. Provide an operational definition for each of the variables or elements.

Part -2:

REQUIREMENT:

The need to make intelligent, informed decisions ultimately requires an organisation to engage in research. Remember, not every decision requires research. In this assignment you are required to continue preparing the causal research proposal as in part 1, based on the following structure:

1. Research Methodology

• Discuss how the research will be executed to achieve the proposed research objectives. The methodology should be based on the methods that are relevant to research area. The methodology selected must be able to achieve the listed research objectives. Please refer to any thesis, journals and conference papers prior to choosing the appropriate methods to conduct the proposed research. Provide at least FOUR literatures to justify the selected methods (Refer to your Literature Review section).

• Discuss the study setting - experiment (laboratory or field) versus survey or case study. This should clearly explain how the research will be conducted

2. Data Collection / Requirement Gathering Methods

• Discuss in extreme detail the data collection procedure or requirements gathering methods that will be used to conduct the research.

• Discuss about the sample selection procedure and the sampling framework (where necessary).

• Discuss the data analysis process and the proposed analysis methods that would be used.

• How the research results will be validated and evaluated (for example the use of benchmarking, data sets, case studies and others)

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91094826

Have any Question?


Related Questions in Marketing Management

Assignment -prepare a marketing plan for given

Assignment - Prepare a marketing plan for given product. Product - Use Pencil Box as the product. REQUIREMENTS - Cover Sheet (USE APA TEMPLATE FOR THIS ASSIGNMENT) Marketing Objectives - Just one concise paragraph. Inclu ...

Marketing design and innovation assignment -you are

Marketing Design and Innovation Assignment - You are required to select a contemporary consumer, industrial or commercial product or service that for one reason or another inspires you to critique within the context of t ...

Question review marketing mixselect one of the four

Question: Review Marketing Mix. Select one of the four elements in the marketing mix for your brand that you are having the most difficulty in defining. Provide the best initial idea or ideas that you can, and explain wh ...

Assignment descriptionprimary task response within the

Assignment Description Primary Task Response: Within the Discussion Board area, write 300-500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future ...

Question choose only one of the following learning outcomes

Question: Choose ONLY ONE of the following learning outcomes below. Describe how you were able to demonstrate the outcome within the course. Provide specific examples referencing submitted work, class activities, and Moo ...

Question 1review the terminal course objectives accessed by

Question: 1. Review the Terminal Course Objectives, accessed by clicking on the "Course Information" tab at the top of your screen, scrolling down to the "Course Objectives" and then selecting View class objectives. How ...

Question business ideas for nurse practitioner

Question: Business Ideas for Nurse Practitioner Entrepreneurs Presentation Nurse practitioners can practice in many locations and can be a clinical practice as well as a consulting business, educational business. Read th ...

Question types of market researchrespond to your discussion

Question: Types of Market Research Respond to your Discussion topics after you have completed your reading. Market research is one of the most critical steps to successful marketing. This Discussion will focus on differe ...

Question people feel better when they think they are

Question: People feel better when they think they are getting a great bargain when they shop. Knowing this, some retailer's markup items above the traditional retail price and then offer a 60 percent discount. If they ha ...

Question introductionthis assignment entails development of

Question: INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided that allows you to organ ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As