Paper

Develop a Media Plan for a brand or product of your choice. In your plan, address the following:

Description of brand or product.
Description of the objective or purpose of the plan.
Identification and analysis of target audiences
Analyzes the media habits of target audience.
Discuss the type of message.
Discuss the media selection.
Discuss the rationale for media selection.
Discuss reach of media and advertising.
Discuss timing and frequency of media delivery.
Discuss budgetary guidelines (dollar amount and method of budgeting).
Discuss media strategy (expected contribution to the overall marketing strategy).
Develop post -evaluation of media plan (method of evaluating effectiveness of media plan).

The project

Must be 10-12 double-spaced pages in length (not including title and references pages, tables, appendices, etc.) and formatted according to APA style as outlined in the Ashford Writing Center.

Must include a separate title page with the following:

Title of project
Student's name
Course name and number
Instructor's name
Date submitted
Must use at least four scholarly sources in addition to the course text.
Must document all sources in APA style as outlined in the Ashford Writing Center.
Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

CLASS TEXT

Sissors, J. Z., & Baron, R. B. (2010). Advertising media planning (7th ed.). New York: McGraw-Hill Irwin.