Paper I: Include the following key components from your New Product Launch Marketing Plan:

Implementation milestones

Evaluation and control metrics and methodology to measure performance.

Paper II: Complete the final phase of your New Product Launch Marketing plan. , consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product.(FOR THE EMERGENCY FIRE SLIDE) Include the following

Implementation milestones

Evaluation and control metrics and methodology to measure performance.