PAPER 1-

Web analytics often times is an overlooked and underutilized piece of the overall marketing strategy.
With that in mind, reflect on what you have learned throughout this course and how an increased knowledge of web analytics and optimization conversion will benefit you as you move towards your next career or employment role. In a 2 - 3 page paper, respond to the following:

• What were your perceptions of Web analytics prior to this course?

• What are the three insights you gained from this course?

• What was the most useful information that was presented within the course?

• How will you utilize this information in your career in Internet marketing?

• Name a company that is considered an industry leader with its use of analytics and conversion tactics.

o Why are they considered one of the best

PAPER 2-

You will now finalize your course project by adding the following elements, specific to the web conversion and analytics portion of your strategy:

• Explain the value of web analytics and conversion optimization

• Executive Summary

• Introduction

• Objectives

• Strengths, weaknesses, opportunities, and threats (SWOT) analysis

• Conclusions and recommendations.