Overview

Both direction setting and analysis need to result in some strategic ideas for change. This week we will focus on taking those "critical few" ideas and formulating a strategy for competitive advantage.

What You'll Need

• Computer with an internet connection

• Keynote or PowerPoint and Quick Time software

Prepare

Be sure to review what is in the Read & View section.

Create

1. Review the company strategy options available on page 2 of these instructions. Select one of the company strategy options to work with for this project.

If you would like to use a different company strategy in this project, one you may be familiar with, submit your proposed company and its strategy concept to your instructor for approval no later than Wednesday of Week 3.

2. Review the company strategy option you selected and conduct further research as necessary to complete numbers 3 & 4 below.

3. Describe the company's strategy and Identify which of Michael Porter's Generic Principles for Competitive Advantage (Cost Advantage, Differentiation, and Broad or Narrow Focus) is being utilized. Explain if you agree or disagree with this choice and provide your reason why you agree or disagree.

4. Explain why you think this strategy was chosen. What do you think were the likely direction setting and analysis results (the "Critical Few") that led to the strategy decision.

This may come from the article you have read or the research you have done. Or you may hypothesize and provide your best ideas on what may have led to the selected strategy.

5. Develop an audio-visual presentation including images, text, and narration using Keynote or PowerPoint. Your presentation should include the following:

• Your analysis of the entertainment business company strategy.

• Your estimated direction setting and analysis issues that may have led to the selected company strategy.

• Your presentation should be approximately 5 - 10 slides in length.