Overview

Your goal now is to develop a basic marketing strategy for your company's entry into the market you have chosen.

In order to do so, you should respond to the prompts below and answer them as they relate to the new country.

For each major section below you should craft a statement that read something like this "Based on this data, we plan to...."

The Project

1. Market Analysis (to determine if there is an appropriate market).

a. What is your target market and how does this vary from the US?

b. What is the size and nature of the target market?

c. What does your target consumer look like? Develop a profile of your main segment.

d. Include demographics, psychographic, lifestyle and other seganttlgaiiiiiim