Overview: You are a marketing team of 4-5 students for a consumer goods company. Consumer goods companies produce an array of products including:

• Food - frozen foods, refrigerated and dairy products, fish, cereal grain products, confectionery, baking and dessert products, snack foods, canned and bottled goods, dry grocery and pet foods

• Beverages - bottled water, milk, fruit juices, tea, coffee, soft drinks and baby formula

• Consumer Products - household cleaning, paper products, health, beauty and personal care products, infant care, over-the-counter, medical and household batteries

Assignment Objective:

• Your team's objective is to create a new consumer good (product) for introduction to the Canadian Marketplace in 2015.

• Your team will complete market segmentation and also develop a comprehensive marketing plan to support the launch of your new product.

• This will include developing the marketing mix (4P's) which will integrate all appropriate elements of the course content into a finished report and group presentation to your peers and professor week 14.