Overview of Electronic Commerce
Multiple Choice Questions
1) RFID technology was used to support each of the following activities at the 2008 Beijing Olympics except:
a. ensuring safety of athletes' food.
b. blogging on social networks.
c. preventing the sale of counterfeit tickets.
d. tracking marathon runners.
2) EC can take several forms depending on the degree of digitization of the following three dimensions:
a. the product or service sold, the process, and the delivery method.
b. the business process, the collaboration, and the transaction.
c. the payment method, the delivery method, and the production method.
d. the marketing channel, the agent, and the collaboration method.
3) What is a corporate or government network that uses Internet tools, such as Web browsers and Internet protocols?
a. Social network
b. Extranet
c. Intranet
d. E-market
4) EC applications are supported by infrastructures and by each of the following support areas except:
a. people.
b. public policy.
c. marketing and advertisement.
d. mobile devices.
5) A business, such as Apple, doing online transactions with its trading partners is an example of ________.
a. B2B
b. B2C
c. e-CRM
d. EDI
6) Intrabusiness EC is usually performed over intranets and/or ________.
a. corporate portals
b. mobile networks
c. exchanges
d. P2P networks
7) Many companies employ a(n) ________, which is a gateway for customers, employees and partners to reach corporate information and to communicate with the company.
a. corporate portal
b. intranet
c. extranet
d. social network
8) A ________ is a series of activities that a company performs to achieve its goals, such as making a profit, at various stages of the production process.
a. marketing strategy
b. business model
c. value chain
d. business plan
9) Major barriers to EC include all of the following except:
a. cost.
b. lack of potential customers.
c. implementation difficulties.
d. lack of technology.
10) Which of the following is a technological limitation of EC?
a. Security and privacy concerns that deter customers from buying
b. Difficulty obtaining venture capital
c. Order fulfillment requirements of large-scale B2C
d. Unresolved taxation, public policy, and legal issues
Critical Analysis / Case Study Problems
The Critical Analysis questions are designed to help you gain a deeper understanding of the subject matter, develop an increased ability to apply what you have learned and integrate this knowledge into a greater understanding and appreciation for your field of study. Completion of the following questions will help you outline your answers and organize your thoughts within an appropriate framework. These practice questions will not be graded, but you should apply the same analytical skills and writing proficiencies that you will need for the unit essays. We suggest writing your answers on another piece of paper and comparing your results to the suggested answers at the end of this chapter to help you identify any areas you need to review.
1. Differentiate between EC and e-business.
2. Chart the major transactional types of EC.
3. Distinguish the major landmarks in EC history.