OVERVIEW: In the essay, evaluate a particular set of ads or advertising campaign and decide whether the promotion perpetuates gender stereotypes,

ESSAY TOPIC: Choose a marketing campaign, a TV commercial, or a print advertisement.
Evaluate to what extent your chosen advertisement promotes gender stereotypes in order to attract consumers.

TO SUPPORT ARGUMENT:

• Identify whether or not the ad promotes gender stereotypes. Be sure to describe your reasoning; two people may come to a different conclusion about the same advertisement.
• Be sure to describe the ad, the commercial, or the campaign in detail.
• Refer to two outside sources

POSSIBLE TOPICS TO EXPLORE:

• Ads that target young adults
• Sexualized advertising
• False or exaggerated claims on cosmetic products
• Stereotypical masculinity
• Stereotypical femininity
• Cosmetic ads that target women

REVIEW THIS CHECKLIST:
• 3-4 pages (not including Works Cited page)
• MLA format (in-text parenthetical citations and a Works Cited page)
• Includes a thesis that takes a clear stance on your chosen advertisement
• Includes a clear description of the ad campaign, print ad, or commercial
• Refers to at least two outside sources (can be an article or essay, the documentary Miss Representation, or another outside source)