(Answered) Overview before starting this assignment first read this

Management Studies

Overview: Before starting this assignment, first read this Wharton School article (and watch the accompanying video):

To Buy or Not to Buy: How Increased TV Watching Impacts E-commerce. Then write a 2-3 page paper that addresses the following:

• How have TV viewership and shopping habits changed?

• Is traditional cable (and advertising on cable) a thing of the past?

• How have internet streaming companies such as Netflix, Hulu, and Amazon Prime marketed themselves to succeed in this changing environment?

• Is internet streaming the future? Explain.

Guidelines for Submission: Your paper must be submitted as a 2-3 page Microsoft Word document with double spacing, 12-point Times New Roman font, oneinch margins, and two to three scholarly sources cited in APA format.

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Marketing Management, Management Studies

Category:- Marketing Management
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