Overall Rating: ,( If I were a mid-size tech company with a new product to launch I would enter new markets country by country preferably starting with a country that it considered a big influence. The reason for this is not always will a product be received or needed in every country depending on the customer base. There also may be some flaws to be worked out and if released world wide all at once it can be more difficult to recall the product than ifit were just in a selecet few. If the product does well and the word starts to get around it could create more of a demand whih could help the product sell better.