Over 30 years ago Michael Porter identified a holistic approach to understanding how competitive forces shape strategy. He posited that the only way to truly insulate an organization from underlying economic volatility is by understanding the 5 competitive forces and how they relate, fundamentally, to the organization.

The five forces are: Rivalry among existing competitors, The bargaining power of Suppliers, Threat of New Entrants to the market, The bargaining power of Buyers, and Threat of Substitute Products/Services.

Using American Airlines (AMR), identify the key drivers of competition for that industry and specifically for the selected company using the Five Force model. Explain how those external competitive forces are affecting the industry and company and the effect of those forces on the overall strategic planning processes uniquely for that company and generally for that industry. Offer supporting rationale for your explanation and be sure to reference your statements using proper APA formatting. Show a reference. So, I may read it as well...Thank you

Utilizing the industry/company selected above (American Airlines) and your comments regarding the key drivers of competition based on Porter’s 5 Competitive Forces, what do you believe is a limitation to only evaluating those competitive forces for that selected industry/company. In other words, what implications are NOT considered when only utilizing Porter’s 5 Competitive Forces and how might you identify those additional external factors? Offer supporting rationale for your explanation and be sure to reference your statements using proper APA formatting.