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Management Studies

Harbor Paint Products, Inc. proactively implemented an incentive program that rewarded employees for soliciting customer feedback on its new deck stain product. Outside sales professionals, inside customer service representatives, and partner retail associates were asked to contribute a minimum of seven customer impressions (positive or negative) each week into a company marketing data base. The program promoted

the use of new technology for efficiency.

the creation of worthy jobs.

consumerism and safe work environments.

consumerism and the right to be heard.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M974586

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