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Problem: A short 3-4 paragraph response if you suppose that you are the manager of a fast-food restaurant. Explain how you would apply the principles of personal selling to your job. Contrast the approach you would use in this job with the one you would use if you were a computer sales representative.

In your response you are asked to formulate your own opinion by applying the concepts you have learned in your course reading and viewing. If you wish, you may do outside research to enhance your response. If you do your research online, you may want to use a search engine such as Google to locate sites.

Be sure to give the sources of all your research, both print and online and both course materials and outside research materials.

Business Management, Management Studies

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